Amazonenwerke H. Dreyer GmbH & Co. KH is a manufacturer of soil cultivation machines,seeders, manure distributors and plant protection sprayers. Within this core specialisation setAmazone has positioned itself as a “specialist for intelligent crop production.” A further industrialpillar is the production of machines for park and lawn care as well for winter services. Theinternational enterprise undertakes manufacturing at 6 different locations and had a turnover of395 million Euro in 2011. Around 80% of the output was exported to over 70 different countries.Amazone is a leader of technology in its field and is continuously developing innovations thatfurther improve the economic efficiency of agricultural machinery for Amazone customers. Theseinnovations encompass complete new machines and processes, new developments in electronicengineering and control technology, and extend all the way to motor-powered automotivemachines.The main factory of the enterprise, founded in 1883 by Heinrich Dreyer, is found in Gast, a smallvillage in Lower Saxony near Osnabrück. The first product manufactured in serial production thatDreyer brought onto the market was a sycthe sharpener. Already in the first year, he sold 12,000units. Grain cleaning machines followed this, for which the young entrepreneur was awarded abronze medal at the 1891 DLG Expo. In light of his business success, the entrepreneuer decidedin favour of the trading name “Amazone” and expanded in order to meet demand. In the followingyears, Dreyer developed new machines because he knew that, for longterm business success,he had to build-up a full product programme. In 1910 the thirty thousandth agricultural machinewas delivered. At the same time, production was begun on a potato sorting machine. Theenterprise in Gaste not only supplied agricultural equipment to the whole world, it also took partin general technological development. In 1912 electricity was drawn for the first time from thepower plants. In the same year, the addition of “Amazonenwerke” was taken-up in the tradingname. Under this name the enterprise became increasingly well known.The “Economic Miracle” that began with the monetary reform of 1948 was also a great time forthe mechanization of German agriculture, in which Amazonenwerke took played a large role. Allproductions multiplied in the period from 1947 to 1951. In earlier years, the business leadershiphad considered the prospect of expanding into seeding technology, and from this, in tandem withthe booming economy, the first seeder, “D1”, appeared on the market. An additional expansion ofthe product spectrum took place with the construction of cot manure distributors from 1949. In thecourse of time, Amazonenwerke constantly expanded and optimised its product programme. Theagricultural machines became upmarket and larger. In 1995, Amazone introduced the first GPScontrolledmanure distributor. Further to this, the on-board computer Amatron+, with whichseeders, field sprayers and manure distributors could be controlled and configured, came ontothe market in the course of the High-tech Age. Amazone has shown that a family business cansuccessfully master the challenges of the changes in agriculture, quick technological progressand the globalisation of the market.